Freelancing is a competitive business, especially in today’s fast-paced, e-focused world. Often there are hundreds of writers competing for the same, limited number of assignments, and the writer who can best showcase his or her abilities is the one who lands the job. Editors, however, are very busy people, and don’t have the time nor the inclination to sift through the hundreds of resumes and clips they receive in1

Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language type setting would be too difficult. After all, the layout and the images are already prepared and I only need to flow in the text – how hard could that be? I was sure that a simple Copy and Paste, or text importation, would do everything. This was my point of view when I initial1

Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing career. 1) Follow a sensible career path? STEP 1: Start in a team STEP 2: Stay only just long enough STEP 3: Manage yourself STEP 4: Manage a team STEP 5: Go contracting (depends on the market) 2) Knowledge is your1

Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them “deadly” because they’re killing your sales and your profits. Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your sales. Lets get started: Deadly Mistake #1: Being Focused On You, Instead Of On Your Market This is the e1

“Shallow men believe in luck. Strong men believe in cause and effect.” Ralph Waldo Emerson What is the “unique selling position” in your market? Luck will not propel you to success. Understand the “cause” of your market’s problem by knowing your target. Solving their problem is the “effect” they are looking for. Corporations have entire departments dedicated to finding out 1

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. 2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to1

Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world ? someone who’s not afraid to call themselves an “IT Copywriter”. So how do1

As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. But in such a relatively new field, customers are still coming to grips with what they can expect of their websi1